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"We hired Brian to provide a framework for all our first line managers early at ServiceNow. As a leader, I needed to get the max from every person on the team. His training reinforced my vision and gave our people the tools they needed to execute. Brian helped build a company now worth $100 Billion! His training helped bring our managers and our employees to a higher level!"

David Schneider, President Emeritus at ServiceNow
WCC2.0 Now Available On-Demand

Through our extensive research on sales leadership, we discovered that the fundamental difference between world-class leaders of high-performance teams and most managers primarily came down to one thing; their approach. They didn’t act like a manager, they acted like a coach. 

In short, “coaching is not merely something that you, as a manager, must do. A ‘Coach’ is someone that you, as a leader, must become.”

Based on the New York Times Bestselling book, this program was uniquely designed to help managers fast-track their journey of becoming a world-class “Coach”—by shifting their mindset, learning the skill set, and mastering a proven framework for how to facilitate the three most critical coaching conversations. 

Professional Instructional Videos Included
Beta Program: Accepting Applications

You cannot expect consistent results from an inconsistent process. Just as salespeople need a consistent sales process, sales managers need a consistent management process.

In order to get the most out of their team and consistently deliver top-tier results, frontline managers need a “Management Operating System” optimized to ensure that their team is consistently executing at a high level and continuously improving.

Introducing our new Systematizing Sales Excellence™ Program. Based on cutting-edge research, this program was uniquely designed to build high-performance teams by systematically integrating consistent execution and continuous improvement into the operational rhythm, cadence, workflow, and DNA of the organization—especially on the frontline.

Professional Instructional Videos Included
Delivery Options Include:

 Virtual (On-Demand) Pilot

 Live Online


 Live Classroom



Brian Souza is recognized as one of the world’s top thought leaders on sales leadership and coaching. As an author, speaker, consultant, and CEO of ProductivityDrivers, Brian has spent the past decade helping thousands of leaders and managers transform team performance and take their careers to the next level. Brian makes an indelible impact on leaders from all over the world at conferences, leadership retreats, and private corporate events.

Most Requested Speaking Topics: 

 Leadership / Sales Leadership

 High-Performance Teams

 Coaching Conversations

 Becoming a Coach


“Brian Souza was one of the most impactful speakers we’ve ever had! I continue to receive extremely positive comments about Brian’s presentation and the new strategies he discussed. Thank you Brian for inspiring our team to reach a higher level of leadership through coaching”

Bob Lang, Jr. EVP, Operations, In-N-Out Burger

We provide a number of workshops designed to help managers and leaders uplevel their skillset and drive team performance. 
Workshops include:

  Becoming a World-class Coach

In this workshop we will introduce you to the Management Approach Matrix Framework, have a lively interactive discussion around each management approach type (i.e. Nice-Guy Manager, Do-It-All Manager, Micromanger, and Coach)—and share with you the three steps you must take to become a “Coach.” 

  Quick Coaching Conversation

In this workshop we will introduce you to our new Quick Coaching Conversation Framework which gives managers practical “how to” advice & sequential steps they can leverage to transform virtually any interaction with a team member into a quick, two-minute constructive coaching conversation.  

  Critical Coaching Conversation

In this workshop we will introduce you to our Critical Coaching Conversation Framework & teach managers how to move upstream to proactively diagnose - and resolve - performance issues before they become a serious problem. 

Delivery Options Include:

Live Online / Live Classroom / Public Workshops


Coaching is the best human technology for changing minds, behavior, and performance. Whether it’s coaching frontline managers through how to transform team performance—or coaching executives on how to reach the next level on their leadership journey, with our deep coaching expertise, we can help. 

Frontline Manager Coaching

If you have frontline managers (and/or teams) struggling with performance issues, we can help. We will personally engage with your frontline managers / teams and coach them through the transformation process using a proven methodology to achieve measurable results.

Executive Coaching

If you are looking to take the next step on your leadership journey, we would love to explore if we might be able to help. We have developed a proprietary coaching process that takes leadership behavioral change to a whole new level. 


Backed by our extensive experience and knowledge of sales productivity, we conduct a comprehensive Sales Productivity Gap Analysis which spans all mission critical areas of impacting performance including: behaviors, skills, environment, systems/processes, and policies/procedures.

Through this diagnostic process, we help pinpoint the specific gaps unique to your organization and identify the high-leverage points where we can drive a lot of sales productivity improvement with the least amount of time, effort, or behavioral change required.


Backed by our extensive knowledge in the realm of sales productivity, we perform a comprehensive Sales Productivity Gap Assessment which spans all key aspects of individual, team, and organizational performance including all critical domains including: behaviors, skills, environment, systems/processes, and policies/procedures. 

Through this process, we help pinpoint the specific gaps unique to your organization and identify the high-leverage points where we can drive a lot of sales productivity improvement with the least amount of time, effort, or behavioral change required.

* Bulk Discounts Available. Contact To Learn More


Have you ever felt that your team had more to give, but you weren’t quite sure how to get it out of them? Have you ever wanted them to perform up to their potential, but didn’t quite know how to make it happen? Are you looking for that one new idea, that one simple strategy that will take your team’s performance—and your career—to the next level? If so, The Weekly Coaching Conversation is definitely the book for you.

Every once in a while, a book like this comes along with a message so simple—yet so profound—it literally changes people’s lives. In a story as inspiring as it is informative, bestselling author Brian Souza reveals the secrets to unleashing a person’s potential—and gives managers a new playbook that will turbocharge any team’s performance.

Watch Video Trailer

* Bulk Discounts Available. Contact To Learn More

Watch Video Trailer

Brian Souza is the CEO and founder of ProductivityDrivers—an innovative sales leadership training and consulting firm specializing in building world-class, high-performance teams and organizations.

As a respected thought leader in sales leadership and coaching, Souza is highly sought after as a keynote speaker and consultant by top companies and organizations world-wide. Clients include Google, ServiceNow, SAS Institute, Boeing, Wells Fargo, In-N-Out Burger, American Eagle, AbbVie, AstraZeneca, and State Farm just to name a few. 

Brian is the author of The New York Times Bestseller, The Weekly Coaching Conversation and Become Who You Were Born to Be (Random House, 2007) which has been published in multiple languages world-wide. 

Brian lives in San Diego with his wife, two daughters, and his dog, Gunnar. 

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